Google Enhances Online Experience For Bellsouth Internet Service Customers
Google® Search Results and Targeted Advertisements Now Available to BellSouth Retail Dial and DSL Internet Subscribers
ATLANTA & MOUNTAIN VIEW, Calif. – April 5, 2004 – Google Inc., developer of the largest performance-based search advertising program, and BellSouth [NYSE: BLS] today announced a multi-year agreement whereby Google’s award-winning search results and targeted advertisements are available through BellSouth’s home page for Internet customers. BellSouth’s Internet customer portal is available in English at www.home.bellsouth.net or Spanish at elportal.att.net. BellSouth Internet customers now have access to billions of web pages through Google’s highly relevant search technology.
"BellSouth initiated a lengthy and rigorous evaluation in determining which search provider offers the best user experience for our customers," said Tim Hill, director of Portal Services for BellSouth. "Google’s technologically-advanced search capabilities and targeted ads on the BellSouth portal represent a win for both our Internet subscribers and BellSouth."
The addition of Google search capabilities to BellSouth’s Internet Services portfolio complements a robust and customizable Web portal. BellSouth brings the best of the Internet to customers with great online activities such as Internet Radio, online games, music videos, short film clips, ABCNews On Demand and much more. BellSouth is one of the only ISPs to provide 700k high-quality streaming video and also offers full-length feature films from Movielink. These features, plus horoscopes, chat rooms and BellSouth’s zero pop-up ads policy, are available to all BellSouth retail dial and DSL Internet Service customers.
"The addition of BellSouth, a leading domestic ISP, to Google’s growing network of partners demonstrates the continued value we provide to ISPs through a broad set of innovative products that drive subscriber loyalty and profitability," said Joan Braddi, vice president of Search Services for Google. "Through this agreement, Google enables advertisers to achieve placement on another high-quality website and reach BellSouth’s more than two million retail subscribers."
Google’s global search services provide websites and portals with access to billions of web pages and the world’s most advanced search technology. Additionally, Google partner sites earn revenue by serving targeted search advertisements on content and search result pages from Google’s worldwide network of more than 150,000 advertisers.
BellSouth Corporation is a Fortune 100 communications services company headquartered in Atlanta, Georgia. BellSouth serves nearly 50 million local, long distance, Internet and wireless customers in the United States and 12 other countries.
Consistently recognized for customer satisfaction, BellSouth provides complete communications solutions to the residential and business markets. In the residential market, BellSouth offers DSL high-speed Internet access and long distance, advanced voice features and other services. The company’s BellSouth AnswersSM package combines local and long distance service with an array of calling features; wireless data, voice and e-mail services; and high-speed DSL or dial-up Internet service and Cingular Wireless. In the business market, BellSouth serves small, medium and large businesses providing secure, reliable local and long distance voice and data networking solutions. BellSouth also provides online and directory advertising services through BellSouth® RealPages.com℠ and The Real Yellow Pages®.
BellSouth owns 40 percent of Cingular Wireless, the nation’s second largest wireless company, which provides innovative wireless voice and data services.
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
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